Google Ads Management Sydney

Paid search sits naturally alongside the SEO work we already do. Organic rankings build over months, while a properly structured Ads account can put your business in front of people searching for your service within days of going live. Run together, they cover both the immediate and the longer term.

What our Google Ads management covers

Every account is managed hands-on by our own team, from the initial build through to ongoing reporting.

• Campaign strategy and structure. We plan the account around the services you want to sell and the areas you serve, then build the campaign, ad group and keyword structure to match.
• Campaign creation. We build and launch Search and Performance Max campaigns, including conversion tracking, so results can be measured properly from the start.
• Keyword and ad copy development. Keyword research to identify the terms worth paying for, negative keyword lists to keep irrelevant clicks out, and ad copy written and tested against what your customers actually respond to.
• Budget monitoring and spend control. Spend is monitored against the budget you set. If a campaign starts drifting we adjust it rather than leaving it to run.
• Ongoing optimisation. Bids, keywords, negatives, ad copy and targeting are reviewed and adjusted using the performance data the account produces.
• Performance reporting. Straightforward reporting on cost, clicks, conversions and cost per lead, so you can see what your spend is returning without having to interpret the Google Ads interface yourself.

Who we work with

Our Ads clients are mainly small and medium local service businesses, the same sort of businesses we do SEO for. Trades, clinics, professional services and other operators who sell into a defined service area and need the phone to ring.

If you are already spending on Google Ads without a clear picture of what each enquiry is costing you, that is usually the first thing we sort out.

How we work

Your campaigns are managed by our own team rather than handed to a third party. Every campaign change is reviewed before it is applied, so nothing goes live in your account without someone having considered the effect on your spend and your results.

Campaign data and reporting are handled through our internal Ads management application, which connects to the Google Ads API to retrieve performance figures for the accounts we manage. That keeps reporting consistent across every client account, and it means the numbers in your report are the numbers in your account.

You keep full visibility throughout. The Google Ads account remains yours and you can log in and see everything in it at any time.

Talk to us about your Google Ads